hey, i'm kayla
check out my work
graphic designer, problem solver, photographer, nerd
email design
I have played a key role in shaping impactful email designs for prominent clients such as Bank of America, Sony Electronics, Bank of Oklahoma, and NewDay USA. Utilizing Photoshop, Illustrator, and After Effects, I've not only conceptualized and created visually appealing emails but also infused certain campaigns with original animations and illustrations for a truly engaging and memorable communication experience.
social media
Collaborating with my internal team, I played a pivotal role in the dynamic realm of social media content creation for clients such as the Shops at Columbus Circle, Travel Resorts of America, Holiday Inn, and Westgate Resorts. My involvement extended beyond mere execution, encompassing the entire process of conceptualization, design, and strategic planning. Through a meticulous approach, I contributed to elevating their online presence, ensuring that every post resonated with their target audience and aligned with overarching marketing objectives.
photography
Photography has been my passion for almost two decades. Armed with extensive expertise in handling SLR cameras, I approach each shot with precision and an artist's eye. My proficiency extends beyond the capture itself; I bring images to life through meticulous photo editing with Adobe Photoshop and Lightroom, employing techniques to enhance lighting, perfect color balance, and make any necessary adjustments.
direct mail
Leveraging the capabilities of Adobe InDesign, I have ideated and crafted designs for direct mail campaigns for NewDay USA. This demanding task involves a nuanced understanding of type and color hierarchy. My role extends beyond the creative process – I not only design letters, envelopes, and inserts, but also meticulously prepare print files. These files are then seamlessly sent to the printer, ensuring the timely distribution of the printed work.
